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From Denise's Desk: Happy Holidays...

OK, I'll admit that July may seem a bit early to begin celebrating the holidays, but for the past couple of months, I've been thinking about little else. That's because, for the past two months, we've been working to develop holiday gift items that will make a favorable impression on your referral sources.

It's no secret that the competition for top-of-mind awareness is stiff. The holidays are a time when virtually every pharmaceutical company, DME, hospice and home care agency will be "dropping by" referral sources with a token of their appreciation. And, we want to make certain that the "token" our clients offer makes a strong, positive and long-lasting impression.

One of the first of our holiday items to be introduced is our Customized Wall Calendar (available in hospice, home care and private duty versions). If you haven't yet seen these 13-month calendars, I recommend that you take a look at them now and consider incorporating them into your holiday gift giving program. We've given special consideration to the development of this calendar - including copy that is educationally-focused and a special tear-off reference sheet poster. The beautiful photos (choose from butterflies, waterfalls, mountains, and American scenery) add to the calendar's value and, because these are fully-customized, your agency's name and phone number appear on each and every month throughout the year.

This year's calendar is especially appropriate because we've designed it as a 13-month calendar to begin in December 2007. Timing it to begin in December makes it a terrific give-away that serves double-duty as a National Home Care and National Hospice Month gift (in November). It's the "early bird gets the worm" theory and it will almost guarantee that your calendar remains on your referral source's wall throughout the year. And, now through the end of July, we're offering a 15% discount on all orders placed, so it pays to order early.

Over the coming weeks we'll be introducing a variety of additional ideas for your holiday gifting programs, so stay tuned! However, if you have special needs or, if you'd like to get your calendar order placed and receive a 15% discount, I'd encourage you to give Joe Estok a call at 866-695-9707 today.