News > Headlines


From Denise's Desk: Playing your Marketing Cards Right!

I talk a lot about top of mind awareness (TOMA) when working toward sales and marketing goals. Why? Because research tells us that there is a direct correlation between TOMA and sales. Think Folgers, Coca-Cola and Colgate. The greater your agency's TOMA, the greater your sales (at least first time sales - the second part of that is making certain you deliver on your promise...but more about that later).

That's why achieving top of mind awareness for our clients is our primary objective in nearly every marketing product we develop. One of the best examples of a product sure to raise your top of mind awareness among the senior audience is our customized playing cards. And, the best news of all is that these beautifully designed and fully customized cards serve double duty - making a positive impression on the referral source (nursing homes, ALFs, hospitals, etc.) and getting your company's name and logo in the hands of potential clients. We introduced this product in late Spring and many of our hospice and home health clients are reporting great success using the cards to earn a special place in the hearts and minds of their target audiences.

We've created three versions of these cards with images complimenting our calendars - mountains, waterfalls and butterflies. They're a terrific gift item to hand out at community events, senior fairs or walk-a-thons! And make sure you keep an eye out for the new products we'll present each month, for more ideas on increasing your top of mind awareness!