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From Denise's Desk: Maximizing the Power of Promotional Products
Treasures or Trash? It's important to focus on maximizing your promotional products so they effectively promote your business...and not end up in the garbage!
Earlier this month we introduced our 2008 Customized Wall Calendars and the response has been tremendous! We're very excited to be able to offer this unique and highly targeted opportunity to our customers. These calendars are popular because their message is specific to the home care, hospice or private duty agency and they have a 13-month shelf life, meaning your investment will work for you all year long.
This brings to mind a point that's worth repeating, particularly during this season of community fairs, golf outings, walk-a-thons, etc -- not all promotional products are created equally. To insure that your promotional products do their job of properly positioning your agency with your target audience, (and stay on the side of treasure instead of trash) you might want to keep these three brief tips in mind.
1. Customer First - When selecting promotional products, always, always consider the customer first. Your first criteria should be, "Can/will my customer use this on a daily basis?" Some examples of these types of items are Magni-Rulers or Jar Grippers for Seniors; calendars, magnets, mouse pads or even insulated water mugs for referral sources. Remember, just because YOU like it, doesn't mean your customer will. Step into their shoes before you choose the item.
2. Invest vs. Spend - It's tempting when purchasing promotional items to go for a higher quantity of cheaper items. DON'T! If you make your selection based on the cheapest way to get your name out, there's a very good chance it will wind up in the trash - not a great place for maximizing ROI. Our Nurses Appreciation CDs are a great example of giving a gift with value. One client that provided these customized CDs as gifts during National Nurses Week back in early May is still getting mentions (as well as referrals) from their investment.
3. Go for the Gusto - Although the typical approach to promotional items is to slap a single-color logo on it and go; when it comes to promotional products, a little effort, creativity and out-of-the-box thinking will go a long way. Investing a small amount of time and money to create a unique and customer-friendly design will usually pay off in a longer shelf life...and maximum exposure for your agency.
If you have a special event or outing coming up, you can search for unique products on our website or give Joe Estok a call at 866-695-9707 ext. 105. Let the TAG Marketing and Recruiting Promotional Products Team go to work for you! Our home care and hospice marketing specialists are experienced at finding just the right industry-related product at the best price point for maximum impact.
