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Questions & Answers

Subscriber Question: How often and what do you do when you market to physicians? - B.S., Hospice & Palliative Care of Greater Wayne County

TAG's Answer: A good rule of thumb is to market to your "A accounts" at least once a week. As far as how to market to physicians, great question! The short answer is by patient profiling. Ask physicians about their patients' specific disease processes (i.e. diabetes, CHF, COPD). Then tailor your marketing to show them the specific home care services you provide for each of those diseases. We could go into much more detail on this topic, but for now, you can check out a couple of our marketing products for physicians on our website, such as Physician Marketing Postcards and Home Care Prescription Pads.