News > Headlines


One-to-One: A new strategy for 2007: Part IV

The statistics on the benefits of personalization are compelling, but it's time to bring it a little closer to home. At the end of the day, you need to know how variable data campaigns will affect your bottom line. So this week, we're taking a closer look at the benefits of variable data recruiting campaigns compared to the more traditional methods of print ads and outside recruiters.

The chart below provides a simple summary of features and benefits found in the three types of campaigns. Then, next week, we'll "meet" two potential home care field staff recruits and discuss how you might best attract each person to your agency.

If you have immediate recruiting needs and would like more information on variable data recruiting, please call Joe Estok at 1-866-695-9707.