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Sales Tip of the Week: Use Point-of-Purchase Promotions

You can't be everywhere at once. So let your brochures and other literature do some work for you! By using point-of-purchase promotions, you can maximize awareness for your agency.

Here are a few pointers:

• Using literature stands in your "A" referral sources is a good place to start
• Key locations may be doctor's offices, churches, banks, ALF's, Funeral homes, pharmacies, etc.
• Remember:
  • Ask permission
  • Explain benefits
  • Be informative
  • Keep track of placements so you can follow-up and insure they are full
• Action Item:
  • Identify 10 - 15 "A" referral sources and ask them about placing literature stands in their office